Why Independent Publishing?

In the past self-publishing had a poor reputation because of poor-quality production, low editorial standards and little access to the market.

But now the publishing industry has changed. New print-on-demand technology and advances in digital publishing mean that independent writers have unprecedented access to readers and sales opportunities. Independent authors are now regularly hitting the Amazon bestseller lists.

At Kazoo we have over fifty years’ experience in book publishing and we bring this experience to every book we produce. We can help you produce a book that is edited, designed, produced and printed to industry standards.

Our clients are authors who have chosen to publish independently but to the highest possible standard. As best-selling independent author Joanna Penn says, ‘People don’t buy books based on the publisher.’ If your aim is to get your book to readers, Kazoo offers you a fast and sure way to achieve your goal.

For many, independent publishing is a stepping stone towards getting a traditional publishing deal; others prefer self-publishing because they receive a higher royalty on sales and retain full control of their rights. Publishing independently also allows you to set the price of your book and to get it to market quickly. Whatever your reason for choosing to publish independently, Kazoo offers you our extensive experience to make your book the best that it can be.

John Makinson, former chairman and CEO of Penguin, told the Guardian, ‘Self-publishing has moved into the mainstream of our industry … It’s hard to overstate what a radical change this is for publishing. Fifty Shades of Grey began not only as self-published but as a work of fan fiction, which signifies a deep change in the relationship between readers and writers – of readers who become writers.’


At Kazoo we offer a full editorial service. We have a team of professional editors who can help you improve your work and make it ready for market, whether you choose to purchase one of our packages or not. We urge all authors to have their books professionally edited to give them the best possible chance of success.

Remember, it is very difficult to edit your own work, so if you choose not to use a professional editor you should have as many people as possible read your work and offer suggestions and corrections.

Why editing is important

In traditional publishing it generally takes a full year from signature of contract for a book to hit the bookshelves. During this time, the manuscript goes through a rigourous three-stage editing process. While that process can be accelerated by publishing independently, editing is crucial to ensuring your book is as polished as it can be when it reaches the reader. You are asking readers to invest money and time in your book, and they expect to get a quality product. Poorly produced books result in bad reviews and low sales.

The three stages of editing

The benefits of independent publishing

To find out how successful independent authors have made their mark, check out these websites: